3/22/2023 0 Comments Ring sizer tool![]() ![]() And last but not least, a virtual ring sizer plugged into jewelry retailers’ try-on apps can cut ring resizing returnsĪvailable solutions and what’s wrong with them.Secondly, it allows brands to collect and store information about each customer using the virtual ring sizing.Firstly, it makes customers confident about their choice of ring, helping to build a stronger connection and loyalty to the brand.Giving customers a virtual ring size measurement tool integrated into a try-on app creates several benefits for jewelry brands: Let’s be honest, this method is inconvenient and out of date. In the best-case scenario, customers get a ring size conversion chart to compare the circumference of the ring finger to after measuring it with tape and a ruler. Then they simply pick a ring from 3D renders of jewelry pieces available online.īut jewelry try-ons rarely offer ring finger measurement. And brands that offer virtual try-ons are no exception.Ī virtual try-on offers a seemingly elegant solution – all that is required from the customer is a picture of their hand taken with a smartphone camera. This is a common problem for jewelry brands growing online sales. ![]() Resizing such rings can damage the gemstones, so the returned ring must either be redesigned or a new ring must be made. For instance, eternity rings with a continuous band of gemstones. One in five rings sent for resizing needs to be redesigned. Especially given that some rings can’t be resized. Although this issue is usually considered at the business model development stage, it’s still a high margin. Thank you Why sizing is a problem for virtual try-onsĪccording to a jewelry market insider, businesses selling jewelry online see a 15% rate of ring returns for resizing. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |